Dax Alvarez

Dax Alvarez is an intellectual property attorney with more than 25 years of experience focused on trademark law and brand protection. His work centers on counseling clients, managing trademark portfolios, and handling disputes involving trademarks, publicity rights, and internet domain names across industries such as technology, apparel, consumer products, and food.

Dax earned a B.A. from the University of Maryland before pursuing legal studies. He later received his J.D. from The Catholic University of America, Columbus School of Law. This academic background supported his transition into intellectual property law after early interests in science and public service experiences.

Dax concentrates on trademark counseling, prosecution, licensing, and litigation. He also advises clients on rights of publicity and internet domain name disputes. Businesses rely on his guidance when selecting marks, securing protection in the United States, and coordinating foreign trademark filings for global brand strategies and growth.

Dax manages complex United States and international trademark portfolios for companies operating in industries including technology, apparel, consumer products, entertainment, and food and beverage. His work frequently involves building protection strategies, enforcing brand rights, and developing practical approaches that support business expansion and long-term brand value.

Dax has also handled significant transactional matters related to trademarks, including licensing, coexistence, and settlement agreements. His contributions to the field have earned recognition in The Best Lawyers in America®, Technology Law (2025-2026), and World Trademark Review 1000 (2022-2026), along with Nevada Business Magazine, Top Rank Attorney (2023-2024).

Dax previously worked as an Examining Attorney at the United States Patent and Trademark Office, where he reviewed trademark applications and evaluated registration requirements. That experience strengthened his understanding of trademark examination procedures and later informed his strategic approach to counseling clients on filing and enforcement decisions.

Dax Alvarez continues to advise businesses on building and protecting valuable brands. He works closely with clients to understand their commercial goals and provide practical trademark solutions that support protection strategies, portfolio growth, and the long-term strength of intellectual property rights worldwide for clients globally.

Law Office Affiliations

• Partner, Snell & Wilmer L.L.P
• Member, International Trademark Association

Licensed State

• California
• Maryland
• Nevada

Education

• The Catholic University of America, Columbus School of Law
  Juris Doctor (JD)
• University of Maryland
  Bachelor of Arts (BA)

Awards & Badges