Russell D. Nicolet

Russell D. Nicolet is a respected personal injury attorney and the founder of Nicolet Law, a Midwest-based personal injury firm serving clients in Minnesota, Wisconsin, North Dakota, South Dakota, and Iowa. Since establishing the firm in 2007, Mr. Nicolet has built a practice supported by highly visible advertising and a strong focus on delivering quality legal representation to individuals injured as a result of negligence, while maintaining a reputation for accessibility, professionalism, and results-driven advocacy.

Mr. Nicolet earned his Juris Doctor in 2007 from Mitchell | Hamline School of Law, where he developed the foundational litigation and advocacy skills that continue to shape his practice. He completed his undergraduate education at the University of Wisconsin Stevens Point, earning a Bachelor of Arts in Political Science with a minor in History. His academic background reflects a longstanding interest in public service, critical analysis, and the legal systems that impact everyday lives.

Mr. Nicolet focuses his practice exclusively on personal injury law, handling matters involving motor vehicle accidents, trucking and commercial vehicle collisions, catastrophic injuries, and wrongful death. He is known for his strategic approach to litigation and negotiation, as well as his ability to clearly guide clients through complex legal processes while pursuing full and fair compensation for their losses.

As founder and managing attorney, Mr. Nicolet has overseen the growth of Nicolet Law from a single-attorney practice into a recognized regional firm with multiple offices across Minnesota, Wisconsin and the 5 state area. Under his leadership, the firm has expanded its legal team, invested in operational excellence, and built systems designed to deliver consistent, high-quality representation while maintaining a client-focused experience.

Throughout his career, Russel Nicolet has emphasized empathy, preparation, and accountability as core elements of effective representation. He brings a practical, real-world perspective to each case, recognizing the financial and personal challenges clients face after serious injuries and working diligently to protect their interests.

Russell Nicolet has developed a strong and recognizable brand throughout Minnesota and Wisconsin, supported by a broad multimedia marketing strategy. The firm maintains a significant presence through regional TV ads and high-profile outdoor advertising with billboards, while also investing heavily in digital outreach. His social media platforms continue to grow, including his TikTok account @GetNicolet and the Nicolet Law YouTube channel, each with tens of thousands of followers and subscribers. Together, these efforts have helped his law firm extend its reach, connect with a larger audience, and remain highly visible to the communities it serves.

Today, Russell D. Nicolet is recognized as both a highly skilled personal injury lawyer and a legal marketing guru, making him an accomplished law firm founder whose work is defined by professionalism, strategic advertising, and a steadfast commitment to client advocacy.

Law Office Affiliations

• President, Nicolet Law Accident & Injury Lawyers, S.C.
• Member, Wisconsin Bar Association
• Member, Wisconsin Association for Justice
• Member, Minnesota Bar Association
• Member, Minnesota Association of Justice
• Member, State Bar Association of North Dakota
• Member, Iowa State Bar Association
• Member, St. Croix Valley Bar Association
• Member, Eau Claire Bar Association
• Member, Better Business Bureau
• Member, American Bar Association
• Member, National Trial Lawyers Association

Licensed State

• Wisconsin
• Minnesota
• North Dakota
• Iowa

Education

• William Mitchell College of Law
  Juris Doctor (JD)
• University of Wisconsin
  BA in Political Science

Awards & Badges