About
Michael Chesal is a distinguished intellectual property attorney with extensive experience in global trademark management, brand protection, and intellectual property enforcement.
His practice guides businesses in protecting, registering, and enforcing their proprietary rights, including trademarks, copyrights, patents, trade secrets, domain names, and computer software. Michael’s expertise lies in counseling clients on intellectual property audits, licensing, anti-counterfeiting strategies, and addressing false advertising claims.
Michael earned his J.D., cum laude, from the University of Miami School of Law in 1988 and his B.S.B.A., with honors, from the University of Florida in 1985, majoring in Computer and Information Sciences. His early academic focus on business administration and technology provided a solid foundation for his legal career, allowing him to deliver cutting-edge solutions for clients in a rapidly evolving intellectual property landscape.
Throughout his career, Michael has been a leader in shaping intellectual property law in Florida. As the former Chairman of The Florida Bar’s Intellectual Property Law Committee, he was pivotal in updating Florida’s Trademark Act, aligning it with federal law to expand protections for trademark owners. His leadership extended to serving as Chairman of the IP Certification Committee of The Florida Bar, contributing to advancing IP law standards in the state.
His commitment to educating others matches Michael’s professional achievements. He lectures on intellectual property law frequently, sharing insights on protecting and managing intellectual assets in a competitive business environment. His practical, results-driven approach has made him a trusted advisor to businesses seeking to safeguard their innovations and maintain a competitive edge.
With a comprehensive understanding of intellectual property law and a proactive approach to client needs, Michael Chesal helps businesses navigate complex legal challenges, ensuring their intellectual assets are protected, and their brands thrive in the global marketplace. His dedication to excellence has established him as a respected authority in intellectual property law.
Law Office Affiliations
- Partner, Peretz Chesal & Herrmann, PL
- Vice Chair, The Florida Bar Business Law Section
- Chairman, The Florida Bar, Intellectual Property Law Certification Committee
- Member, International Trademark Association
- Member, American Bar Association
Licensed State
- Florida
Education
- University of Miami School of Law
Juris Doctor (JD) - University of Florida
Bachelor of Science in Business Administration (BSBA)
Awards & Badges




- Advertising
- Copyright infringement
- Corporate and incorporation
- Entertainment
- Licensing
- Trademark application
- Trademark infringement