Josh Gerben

Josh Gerben is an intellectual property lawyer and the Founder and Principal of Gerben IP and a trademark attorney whose practice is based in Washington, DC. He represents entrepreneurs, private equity-backed start-ups, public companies, professional athletes, and other clients seeking to protect brands and trademark rights. His work covers trademark registration, portfolio strategy, protection, and enforcement across a wide range of products and services. He has practiced in trademark law for more than eighteen years.

Josh earned a Juris Doctor from American University Washington College of Law and a Bachelor of Business Administration from The George Washington University School of Business and Public Management. He is admitted to practice law in the District of Columbia and the Commonwealth of Virginia. His business education and trademark practice come together in work that frequently involves brand development, commercial positioning, registration strategy, and legal protection for businesses at different stages of growth.

Josh founded Gerben IP in 2008 and has overseen the registration of more than 10,000 trademarks for clients in the United States and more than 70 foreign jurisdictions. His client matters span industries including fashion, cosmetics, food, industrial products, medical equipment, financial services, construction, telecommunications, manufacturing, education, software, apps, and SaaS products. That range gives his practice broad exposure to the commercial and legal issues surrounding brand selection, registration, and enforcement.

Josh Gerben has received recognition in the trademark field, including World Trademark Review 1000 recognition for the United States and the DC Metro Area in 2026. His practice remains centered on helping clients establish, protect, and enforce trademark rights across domestic and international markets. He combines firm leadership with direct trademark work for businesses, founders, and other rights holders seeking clear strategies for registration, portfolio management, enforcement, and long-term brand protection.

Law Office Affiliations

• Principal, Gerben Perrott PLLC
• Member, District of Columbia Bar
• Member, Virginia State Bar

Licensed State

• District of Columbia
• Virginia

Education

• American University Washington College of Law
  Juris Doctor (JD)
• The George Washington University School of Business and Public Management
  Bachelor of Business Administration (BBA)

Awards & Badges