About
Jorge Arciniega is an intellectual property lawyer known for advising businesses on sophisticated trademark and copyright matters. His work involves developing, protecting, and enforcing global intellectual property portfolios while also addressing advertising, marketing, and internet commerce concerns. Jorge guides organizations through licensing strategies, brand development, and complex IP-driven commercial transactions across many industries.
Jorge earned a Bachelor of Arts from the University of California at Los Angeles, building a strong academic foundation before pursuing legal studies. He later obtained his Juris Doctor from Harvard Law School. These academic experiences prepared him for a legal career centered on intellectual property law and global brand protection.
Jorge focuses his practice on the development, clearance, registration, and enforcement of trademarks and copyrights worldwide. He also advises clients on privacy, right of publicity, advertising compliance, and defamation issues tied to marketing campaigns and online business activity. His guidance helps companies protect brand value while expanding into new markets.
Jorge has drafted and negotiated hundreds of agreements involving licensing, distribution, sponsorships, co-branding partnerships, joint ventures, and celebrity endorsements. His work spans industries such as fashion, luxury goods, cosmetics, computers, toys, video games, music, television, hospitality, food and beverage, financial services, and sporting goods.
Jorge has more than 30 years of experience guiding clients through international trademark portfolio management. During this time, he has taken part in enforcement matters across numerous jurisdictions, including China, Turkey, Colombia, Guatemala, and Germany. His cross-border experience helps companies safeguard valuable intellectual property rights in competitive global markets.
Jorge Arciniega has been widely recognized for his work in intellectual property law. He was named in Chambers USA: America’s Leading Lawyers for Business in California Intellectual Property: Trademark, Copyright & Trade Secrets: Transactional (2022-2025). He has also been recognized by World Trademark Review 1000 – The World’s Leading Trademark Professionals (2013-2026) and named an “IP Star” by Managing Intellectual Property magazine (2013-2025). His honors further include recognition in The Legal 500 U.S. (2011-2019, 2022-2025) and being shortlisted for “Trademark Prosecutor” for the U.S. Western Region in Managing IP’s Americas Awards (2026).
Law Office Affiliations
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Partner, Loeb & Loeb LLP
- Member, State Bar of California
Licensed State
- California
Education
- Harvard Law School
Juris Doctor (JD) - University of California at Los Angeles
Bachelor of Arts (BA)
Awards & Badges

- Copyright
- Patent
- Trademark
- Advertising




