John B. Merchant, III

John B. Merchant, III is a skilled personal injury attorney with a background rooted in high-stakes corporate litigation. Formerly a defense lawyer for major corporations and insurers, John now leverages this insider knowledge to pursue justice for individuals harmed by negligence, offering clients an informed and strategic advantage in litigation.

John earned his undergraduate degree summa cum laude from the University of Maine in Orono, followed by a Juris Doctor from the University of Florida in Gainesville. During law school, he distinguished himself through moot court competitions, where he argued before judges from the Eleventh Circuit Court of Appeals. His academic achievements laid the groundwork for a career built on legal excellence.

John began his legal career with Troutman Sanders, LLP, where he litigated complex commercial and liability cases. He later joined Greenberg Traurig, LLP, a national leader in civil defense. There, he represented major pharmaceutical companies, hospitals, and product manufacturers, developing an intimate understanding of the strategies employed by large defendants in personal injury and wrongful death claims.

This background allows John to anticipate the tactics of insurance companies and corporate counsel, giving him a tactical edge when advocating for his clients. His approach is defined by thorough preparation, strategic foresight, and persuasive courtroom advocacy—qualities that consistently yield strong outcomes for injury victims and their families.

In addition to courtroom excellence, John is active in legal services and professional organizations. He has volunteered with the Atlanta Legal Aid Society and the Atlanta Volunteer Lawyers Foundation. He is a Georgia Trial Lawyers Association and the State Bar of Georgia.

John B. Merchant, III, earned recognition as a Super Lawyers® Rising Star, an honor reserved for just 2.5% of attorneys. His sharp legal skills and commitment to justice make him a formidable advocate for clients with serious, life-changing injuries.

Law Office Affiliations

• Attorney, The Merchant Law Firm, P.C.
• Member, Georgia Trial Lawyers Association
• Member, Atlanta Bar Association
• Member, State Bar of Georgia
• Member, American Bar Association
• Member, Georgia Supreme Court
• Member, Georgia Court of Appeals
• Member, US District Court Northern District of Georgia
• Member, US District Court Middle District of Georgia
• Member, United States Court of Appeals, Eleventh Circuit

Licensed State

• Georgia

Education

• University of Florida
  Juris Doctor (JD)
• University of Maine
  Bachelor of Arts (BA)

Awards & Badges