About
Jeffrey M. Zitron is a distinguished attorney and partner at Hendrick, Rascoe, Zitron & Long, LLC, based in Atlanta, Georgia. With over 28 years of legal experience, he focuses on estate planning, trust administration, and business succession planning for high-net-worth individuals, families, and business owners. His expertise includes intra-generational wealth transfers, asset protection, and estate tax planning, where he develops tailored solutions to meet his clients’ needs.
Jeff holds a J.D. from Emory University School of Law, which he earned in 1986. He completed a B.S.E. in Finance at the Wharton School of Business, University of Pennsylvania, in 1983. That same year, he also earned a B.A. in Economics from the University of Pennsylvania’s College of Arts and Sciences.
In his practice, Jeff provides comprehensive estate planning services, such as drafting wills, creating trusts, and ensuring efficient wealth transfers. He assists fiduciaries in administering estates and trusts, ensuring all legal and ethical obligations are met. His experience extends to advising blended families and collaborating with family law attorneys to address unique planning challenges.
Jeff’s professional achievements include an AV Preeminent rating from Martindale-Hubbell, reflecting the highest level of legal expertise and ethical standards. He has been consistently recognized as a “Super Lawyer” and has appeared in Georgia Trend magazine’s “Legal Elite” for his excellence in taxes, estates, and trusts.
A leader in the legal community, Jeff co-founded and chaired the Estate Planning and Probate Section of the Atlanta Bar Association. He has also organized estate planning clinics to support local law enforcement officers by providing wills and powers of attorney. Through his work, Jeff has made a significant impact, helping clients secure their legacies and protecting their families’ futures.
Law Office Affiliations
- Partner, Hendrick, Rascoe, Zitron & Long, LLC
- Member, Atlanta Bar Association
- Member, State Bar of Georgia
- Member, Lawyers Club of Atlanta
- Member, Atlanta Estate Planning Council
Licensed State
- Georgia
Education
- Emory University School of Law
Juris Doctor (JD) - Wharton School of Business
Bachelor of Science in Economics (BSE) - College of the University of Pennsylvania
Bachelor of Arts (BA)
Awards & Badges






- Power of attorney
- Probate
- Tax
- Trusts
- Wills and living wills