About
Roger Flores is a Madison attorney and an income shareholder at Crivello, Nichols & Hall, S.C., whose practice focuses on insurance defense, coverage disputes, personal injury law, wrongful death, and real property matters. He spent 24 years in-house with Wisconsin’s largest property and casualty insurer. His roles included Litigation Counsel, Government Affairs Counsel, Supervisory Counsel, and Coverage Counsel. His experience encompasses liability, valuation, breach of contract, bad faith, and other property and casualty claim disputes.
Roger earned his A.A.S. in Police Science from Waukesha County Technical College. He later received his B.B.A., cum laude, from the University of Wisconsin – Whitewater. He earned his J.D. from the University of Minnesota – Twin Cities, Law School. His academic background combines police science, business studies, and formal legal training.
Roger has litigated more than 40 cases to verdict throughout Wisconsin and has obtained numerous defense verdicts in liability cases. His trial experience includes automobile accidents, premises liability, landlord-tenant disputes, and other negligence claims. The National Board of Trial Advocacy certified him as a Civil Trial specialist in 2016. He has consulted on thousands of property and casualty claims involving insurance coverage and liability. His background includes legislative and regulatory advocacy concerning insurance issues across several Western and Midwestern states.
Roger Flores is an Income Shareholder admitted to practice in Wisconsin. His federal admissions include the Eastern and Western Districts of Wisconsin and the Seventh Circuit. He has served on the Wisconsin District 9 Lawyers Disciplinary Committee and previously chaired the State Bar Diversity Outreach Committee. He served as an adjunct professor teaching mock trial at the University of Wisconsin Law School. His professional affiliations include the State Bar of Wisconsin and Wisconsin Defense Counsel.
Law Office Affiliations
- Shareholder, Crivello, Nichols & Hall, S.C.
- Member, State Bar of Wisconsin
- Member, Wisconsin Defense Counsel (WDC)
Licensed State
- Wisconsin
Education
- University of Minnesota, Twin Cities, Law School,
Juris Doctor (JD) - University of Wisconsin
- Bachelor of Business Administration (BBA)
Awards & Badges


- Business Litigation
- Contracts & Agreements
- Financial Markets & Services
- Insurance Claims
- Insurance Defense
- Brain Injury
- Car Accidents
- Construction Accidents
- Motorcycle Accidents
- Products Liability
- Slip & Fall Accidents
- Spinal Cord Injury
- Trucking Accidents
- Wrongful Death
- Construction & Development
- Land Use & Zoning
- Landlord & Tenant
- Litigation




