About
Jason “Jay” Hermele is a Colorado business lawyer at Gessler Blue LLC who advises clients in business litigation, outside general counsel, corporate law, business contracts and negotiation, entity formation, business acquisitions and sales, trademarks, and intellectual property matters. He brings more than a decade of legal experience to companies and individuals facing disputes, transactions, and growth decisions. His practice combines trial advocacy, contract strategy, and practical business counsel for clients across varied industries.
Jay earned his J.D. from the University of Denver Sturm College of Law and his B.A. from the University of Oregon. His education supports his work with corporate transactions, commercial disputes, business formation, and trademark matters. He is admitted in Colorado and uses his legal training to help clients review risks, negotiate documents, form companies, protect assets, and address legal issues that affect daily operations and future opportunities.
Jay has guided clients through high-stakes commercial litigation, breach of contract disputes, complex corporate transactions, and intellectual property concerns. He also advises on contract drafting, entity formation, business purchases and sales, trademark prosecution, and ongoing business counsel. His client work spans technology, real estate, finance, cannabis, media, oil and gas, and franchise sectors, giving him insight into the operational needs and industry-specific challenges that shape legal strategy.
Jason “Jay” Hermele has several clients who turn to him for clear communication, proactive planning, and cost-conscious legal representation. He focuses on building trusted relationships through transparency, accessibility, and practical advice. Whether resolving a business dispute, negotiating a contract, forming an entity, or protecting a trademark, Jay works to protect client interests while positioning businesses and individuals for long-term success through focused preparation, strategic thinking, and dependable professional guidance.
Law Office Affiliations
- Managing Partner, Gessler Blue LLC
- Member, Colorado Bar Association
Licensed State
- Colorado
Education
- University of Denver Sturm College of Law
Juris Doctor (JD) - University of Colorado Boulder
Bachelor of Arts (BA)
Awards & Badges

- Banking & Finance
- Business Litigation
- Contracts & Agreements
- Franchise, Dealership & Partnership
- Mergers & Acquisitions
- Appeals
- Trademark




