Ashley Gengler Nielsen

Ashley Gengler Nielsen is a franchise lawyer at Nielsen Franchise Law, and represents current and prospective franchisees nationwide, helping small business owners understand franchise relationships and make informed decisions. She reviews franchise disclosure documents and franchise agreements before execution and advises existing franchisees on continuing legal needs. Her background includes nearly a decade representing both franchisors and franchisees, giving her insight into contractual expectations, negotiation strategies, operational concerns, and the legal issues that can arise throughout a franchise business relationship.

Ashley earned her J.D. from Brigham Young University J. Reuben Clark Law School and her B.A. in Philosophy, magna cum laude, from Brigham Young University. She is admitted to practice in North Carolina. Her education and background support her work reviewing franchise documents, negotiating agreements, and advising business owners. She also served as a law clerk to Justice Cheri Beasley of the North Carolina Supreme Court before entering franchise practice.

Ashley assists prospective franchisees with comprehensive reviews of FDDs and franchise agreements before they commit to new business opportunities. She also helps established franchisees negotiate retail and commercial leases, address employment issues, manage franchise renewals, and sell franchise businesses. Her prior experience representing franchisors helps her identify provisions that may affect franchisee rights, obligations, costs, and long-term flexibility while providing practical guidance tailored to each client’s business objectives and concerns.

Ashley Gengler Nielsen founded her franchise practice after gaining substantial experience representing both sides of franchise relationships. She takes a detailed approach, answering questions and addressing concerns so clients can move forward with confidence. She is a Certified Franchise Executive and has held leadership roles with the North Carolina Bar Association’s Franchise Law Committee. Her recognitions include Best Lawyers, North Carolina Super Lawyers Rising Stars, and Franchise Times Legal Eagle honors.

Law Office Affiliations

• Founder, Nielsen Franchise Law
• Chair, North Carolina Bar Association, Franchise Law Committee
• Certified Franchise Executive, International Franchise Association

Licensed State

• North Carolina

Education

• Brigham Young University J. Reuben Clark Law School
  Juris Doctor (JD)
• Brigham Young University
  BA in Philosophy with Magna Cum Laude

Awards & Badges