About
Arthi Annadurai is a North Carolina lawyer and associate at Lee Segui PLLC, who works on complex consumer law protection litigation. Her practice involves legal research, briefing, analysis, and strategic case development. She examines consumer representations, reliance, data practices, and other issues that can shape claims involving unfair conduct. Her work supports litigation requiring detailed factual review and close analysis of consumer protection principles. She is admitted to practice in North Carolina state courts.
Arthi earned her B.Sc. in Psychology and Political Science, with Honors and Distinction, from the University of North Carolina at Chapel Hill. She was inducted into Phi Beta Kappa. She later earned her J.D. from Vanderbilt University School of Law. During law school, she was a Chancellor’s Law Scholar and served as Publication Editor of the Vanderbilt Journal of Entertainment and Technology Law.
Arthi developed litigation experience through legal research and writing focused on consumer rights and emerging technology issues. Her scholarship examined online behavioral targeting, consumer data collection, and related public health concerns. She published an article addressing those subjects in the Vanderbilt Journal of Entertainment and Technology Law. Her current work applies strong research and analytical skills to complex consumer protection cases and broader litigation strategy.
Arthi Annadurai brings an academic and litigation-focused background to consumer protection disputes in North Carolina. She previously gained experience as a summer clerk before beginning her associate practice. Her work includes researching legal questions, preparing briefs, analyzing factual records, and contributing to case strategy. Her background in consumer data issues provides additional perspective on disputes involving digital practices, representations, and evolving consumer protection concerns.
Law Office Affiliations
- Associate Attorney, Lee Segui PLLC
- Member, North Carolina State Bar
Licensed State
- North Carolina
Education
- Vanderbilt University School of Law
Juris Doctor (JD) - University of North Carolina
Bachelor of Science (BS)
Awards & Badges

- Discrimination
- Employment Litigation
- Advertising
- Media & Advertising
- Appeals
- Class Action
- Litigation





